Our History
Kreative Kids Preschool was opened in September of 2018 by
Nikki & Jared Reynolds and Tara & Jody Martin. The couples
partnered to custom construct a second location for End of the
Rainbow Childcare Center that has been serving the Columbia
area since 1986 and owned by the Reynolds' since 2005.
Tara Martin is not only an owner, but also serves as Director
of the Kreative Kids Preschool (formally known as End of the
Rainbow Southwest). Her background in Human Development
& Family Studies and Master's degree in Early Childhood
Education make her the perfect fit.
When Nikki Reynolds began working at End of the Rainbow in
2000 and bought main center in 2005, her passion for growing.
and enhancing the childcare community led her to the joint
venture with the Martins in 2016.
In 2023, the main End of the Rainbow location was sold, and the Southwest location was rebranded to Kreative Kids Preschool. The facility continues provides care to children from ages 6 weeks through 12 years of age, with the same owners and directors as before.